But, and this is a huge but, the Sofort is, as far as I can tell, an (admittedly thorough) rebadge of the Fuji Instax mini 90. it doesn't have Leica optics, or anything that makes a classic (or modern) Leica a LEICA. The quality of the images is convincing, the wide selection of modes makes it versatile and the workmanship looks valuable despite the plastic housing. Instax cameras in today’s world are pretty cheap and probably cost about the same as what some people spend on a night out or on a new pair of trainers. You can buy Leica film for it, but it’s also compatible with the relatively easy to find Instax mini format film. Being a film camera, there's no display for previewing images, meaning you need to peer through a viewfinder to frame your photos. The lens, according to the representative I spoke to, is Leica made, and fixed at 60mm. At first glance, it is not even recognizable as an instant camera. At the Leica brand, passionate photographers have their hearts opened. The on/off switch, the mode selection button and the flash control are located on the back next to a small LCD display. About the Sofort, I'd argue that it looks way better than any of Fuji's Instax cameras as well. If you're aiming for the best photo quality, this Fujifilm camera is the best instant camera the company makes. In any case, the optics are attractive, the angular (plastic) housing appears stable and there is a suitable one for everyone among the available colours (black, white, mint and orange). Leica does have its own developed paper, but the camera will work with any Instax mini film. This way, spectacular night shots can be taken, but ideally the camera should be mounted on a tripod to prevent camera from shaking. Fujifilm Instax Mini 90 Neo. But it is really, seriously, internally identical to the Fujifilm Neo 90. The other is the SQ10 which is not a true analog camera, but rather a digital/instax hybrid sporting a tiny cellphone sensor (in our opinion it's less fun than it should be). Leica's only instant camera offering, the Sofort, occupies the upper end of the Instax Mini market, offering a built-in rechargeable battery, some limited manual controls and lots of creative modes, all in a sleek package with a fabulous red dot. Leica Sofort Overview. Essentially Leica's version of the Fujifilm Mini 90, the Sofort is fairly lightweight and compact for its class, making it painless to carry around. This mode combines two images. Just pick the one you need, concentrate on your subject and let the Leica SOFORT take care of everything else. Now the traditional brand is entering the Polaroid market with the Leica Instant, one can expect a lot. 4.45 in. If you continue to use the website, we assume that you have given your consent. If Leica had created something that was distinctly better and set apart from the Mini 90 I would have been more interested in purchasing one. The camera is made of plastic and has a faux-leather edge. But because it is a Leica. But it is a real Leicaâ¦, Leica Sofort – the instant camera from the legendary manufacturer. It is one of just two Instax Square cameras Fujifilm makes. The “core technology” comes from Fujifilm, the brand that has revived the instant camera with its Instax models. The brand new Leica Sofort is the German manufacturer's first ever instant film camera. The question now is, is the Leica Instant an overpriced Fujifilm or is there more to it? Click here to catch up on all the news from the show. The image ejector is located on the left side of the camera and as always: no shaking! But if you prefer to take control of the focusing distance, flash and exposure compensation yourself, your Leica SOFORT lets you do just that – whenever you like. More Details The plastic case and the colors give this camera a very modern appearance whil… Where other manufacturers focus either on classic design or playful modernity, the Sofort looks much more grown-up. Although the recommended distance is 1 – 2 feet in both selfie mode and macro mode, the settings are adjusted to suit typical lighting conditions and subjects. From there, you can choose from numerous scene presets including selfie and macro modes. Price: $299 at B&H Photography. Fuji Instax Mini cameras are cheap vs digital cameras. Visually, the Leica Sofort goes its own way. Since Leica had released their own instax mini film for use with the Sofort, we decided to compare the respective cameras and films on … Just pick the one you need, concentrate on your subject and let the Leica SOFORT take care of everything else. There's a lot of hate for Leica on this sub. Leica’s first (and only) instant camera is a “budget” way to own a prestige camera. After roughly 30 minutes, I came away pretty impressed with the Sofort. For all others, the significant surcharge is hardly worth it. You can find it here. The distance should be between 1 – 2 feet. Nonetheless, when the opportunity arose to spend some time with the Sofort at Photokina 2016, we jumped on it. The Best Picture Quality. The Leica Instant has its place in such a scenario. A self-timer is also available (10 sec timer). Polaroid cameras are often used by professionals for so-called test shots. Well, we managed to get our hands on the Sofort once and for all, and put it to the test to its closest rival, the Fujifilm instax mini 90 NEO Classic! With Leica Sofort, the traditional German company is venturing into the market for instant cameras. Among other things, the “red eye effect” should be prevented with this mode. The Sofort is currently retailing around $300 vs the Mini 90 at $130 (USD).